Posted: 10.08.2010

The Center for Food Integrity has released new research that shows most consumers are twice as likely to believe the Humane Society of the United States and People for The Ethical Treatment of Animals over farm organizations when it comes to humane treatment of farm animals.
 
After HSUS and PETA, farm animal veterinarians, USDA and university experts are ranked next, followed by state and national farm organizations and small livestock farmers. Large-scale livestock farmers ranked last in animal welfare credibility.

Speaking at CFI’s Food Summit, in Chicago, CFI ‘s CEO Charlie Arnot said - the closer you are to the money, the less credible your information. Arnot suggests - farm groups partner with groups outside their comfort zone and continue to drive home messages based not on science but on shared values.  

Arnot added - we need to talk about the fact we recognize we have an ethical obligation to ensure our animals are well cared for, so we've moved them indoors to protect them, and that they have adequate vet supervision.

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