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Farm News: Pricing Strategy For Cheesemakers

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Posted: 10.08.2010

New and experienced cheesemakers interested in learning how to strategically price product to boost their bottom line should attend a Pricing Fundamentals Workshop hosted by the Dairy Business Innovation Center on Oct. 28.

The workshop will be held at the UW Extension Building at 1 Fen Oak Court in Madison, Wis. It begins at 10 a.m. and ends at 3 p.m. DBIC team members Tom Johnson, founder of Bingham Hill Cheese, and Rich Scheuerman, former CEO of Alto Dairy Cooperative, will lead the all-day session, which includes a case study for participants.  Registration is $25 for DBIC clients (present and past) and $50 for non-clients. Lunch is included.  

Topics include:
  • Pricing as an element of an integrated marketing plan
  • Market-based vs. cost-plus pricing
  • How to determine an appropriate market price
  • How the supply chain marks up your price
  • Understanding your costs
  • Determining an acceptable margin
Advance registration is required. Contact Kathy Brown, 262-740-0705 or email planningoptions@charter.net to register. Space is limited, so early registration is encouraged.

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