Posted: 02.02.2011

The Wisconsin Grape Growers Association (WGGA) have hired Becky Rochester as their Grape Marketing Coordinator.

Rochester will work coordinating the growing and sale of
Wisconsin cold-climate grapes to wineries across the state as well
as working to increase the sale of these Wisconsin grown wines to consumers.

Ms. Rochester has extensive experience in the grape and wine industry. She
was employed by Bargetto Winery of Soquel, California as their Direct
Marketing Manager. She's also worked as a vintage cellar hand for wineries
located in Marlborough, New Zealand; Victoria and Tasmania, Australia; and
California. Most recently she was the Direct Sales Manager for Willamette
Valley Vineyards in Turner, Oregon.

"Becky possesses all the necessary components that this position requires,
from growing grapes to making wines to in turn marketing those wines," says
Anna Maenner, WGGA Executive Director. "She was exactly the right person
for the job."

Rochester started her responsibilities during the Wisconsin Fresh Fruit & Vegetable Conference. Becky's Wisconsin roots run deep as
the Rochester Family planted R Little Vineyard in Stoddard, Wisconsin in
2005. Today they have 3 1/2 acres of cold climate vines and sell to a couple
Wisconsin wineries.


The position is being funded through a Specialty Crops Grant to the
Wisconsin Grape Growers Association through the Wisconsin Department of
Agriculture, Trade & Consumer Protection.

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