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Farm News: Watch Dog Group Forces WMMB Change

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Posted: 10.20.2011

A group of investigative journalists in Madison have forced the Wisconsin Milk Marketing Board to remove statements about milk and weight management from their website.

The Wisconsin Center for Investigative Journalism has been developing articles surrounding nutritional advice given on the WMMB's web.  Patrick Geoghegan, WMMB Vice President of Communications, said they made the web adjustment after reviewing some of the nutritional claims made.

 

According to the Wisconsin Center report, state law prohibits non-profit groups like WMMB from making false or unwarranted claims about their products.  There have been no charges filed by the consumer protection division at the WI Department of Ag, Trade and Consumer Protection.

For a complete review of the investigation done by the center - go to http://www.wisconsinwatch.org/

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