Marketing Opportunities For Institutional Sales

Posted: 02.02.2010

UW-Extension partners in Dane, Jefferson, Dodge, and Walworth counties, the Institutional Food Market Coalition, and other partners, are working together to bring detailed and exclusive information about this new market opportunity.

Growers at this meeting will have an opportunity to be invited to a subsequent meeting to meet with institutional buyers and distributors interested in sourcing locally.

Who:Large and small direct market farmers

Commercial and wholesale farmersTobacco farmers - think cabbage!

Grain or dairy farmers - think sweet corn!CSA farmers - do you have unsold shares?What:
A workshop offering the information you need to sell to large volume institutional buyers in Wisconsin.

Why:

Large volume buyers in Wisconsin, including hospitals, universities and corporations, bought more than 1.5 million pounds of locally grown produce last year - and the demand is growing fast.

Consider:

costs:
Based on 2008 budgets prepared by the Wisconsin Center for Dairy Profitability, over
􀂃
1 acre of pumpkins could be worth $968
􀂃
1 acre snap beans could be worth $738
􀂃
1 acre of summer squash could be worth $4,173
􀂃

1 acre of tomatoes could be worth $8,354
Where:

Exhibition Hall at the Alliant Energy Center,

1919 Alliant Energy Center Way, Room -

Mendota 4, Madison, WI 53713.

When:
February 9, 2010. 10:00 am to 2:50 pm
Registration:

contact (608) 266-6389, (608) 266-4270, or

witzling@co.dane.wi.us. Seating is limited!
$20.00. For more information,

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