Posted: 03.20.2010

If you noticed some interesting new commercials that were featured during WIAA Boys State Basketball action - GOOD!

That's exactly what the Wisconsin Milk Marketing Board (WMMB) was hoping for when it launched its new statewide initiative to make consumers aware of the economic impact all of the states dairy industry has on the economic bottom line.

The major communications effort is designed to inform the people of Wisconsin on the products and places that set the state apart from the rrest of the nation, and the world, when it comes to dairy.  Overall the goal is a better understanding on where their food comes from.

The "Dairy Doing More" campaign is part of WMMB's Dairy Impact Initiative and includes statewide television advertising, a new on-line monthly e-magazine (www.dairydoingmore.org) and other communications activities designed to showcase the $26.5 billion contribution that our dairy farmers, our cheesemakers and dairy product manufacturers and the thousands of people who work in industries and professions that support the dairy business are making to communities and the state each year.

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